owner, Garcia Photography

“Where we are in Allentown there are a lot of little stores that are run by a mom-and-pop place. But as you move closer to the center then you have companies that have bigger budgets, bigger branding, and are run by bigger companies. People are shopping there because of the brand. There are so many photographers in Allentown. Everybody and their grandmother are photographers these days, and being able to separate yourself from the crowd a little bit more helps because it adds a level of seriousness to the situation. We’ve been doing this for a long time, so people know us. They come into our studio, they get a sense of our personality, they see the work that we’ve done so I think that that part of it is just kind of a level up from other photographers.

Stick to one thing. Don’t get distracted. Don’t try to be a jack of all trades as they say. Focus on one thing and do it over and over again and push it to the next level. There are so many levels to make your work more refined and you can continue to make the image look better and better. And so. we focus on photography. Focus and reiterate on the same idea and your core passion that you have. For us it’s photography. And even though you might feel like you’re getting bored, you just have to level up and do something new. Start learning and making mistakes and get to a new level.”

Interview by Vicki Zandier ’23

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